E-commerce

Japan E-Commerce Market Survey

The Ministry of Economy, Trade and Industry (METI) conducted the FY2021 E-Commerce Market Survey to analyze the current state of the Japanese e-commerce (EC) market. It has now compiled the results into a report available online.

Report: eCommerce in Japan - "How it works" Guidelines

This report focuses on the main platforms of e-commerce in Japan which are Amazon Japan, Rakuten Ichiba and Shopify. It presents the information necessary to do business on those platforms, the procedure, and the logistics.

JETRO "e-Venue" matching site

JETRO's business matching site "TTPP" has been reborn as a new system - "e-Venue", as of January 2022.

Webinar 160: COVID-19 and E-Commerce: Market Trends, Challenges, and Opportunities in Japan (A View from Rakuten)

Oct

2020

27-10-20 | 09:30 - 10:30 AM CETHow can EU SMEs best take advantage of the e-commerce growth during COVID-19 to better position their products for market entry and expansion in Japan? In 40 minutes...

Webinar 120: Market Entry to Japan via Ecommerce

Jun

2018

19-06-18 | 10:00 - 11:00 AM CETWhat are the key factors for a successful entry into the Japanese ecommerce market?Japan is the world’s fourth largest ecommerce market with annual growth estimated at 9...

EU-Japan Centre's News

Events

Library

Japanese Policy and Regulatory Developments News March 2026

Monthly Japanese Policy and Regulatory Developments News February 2026

Report: Energy Storage Systems (ESS) in Japan

Report: Solar Power Industry Market in Japan

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Time in Tokyo

Exchange rate

1€ = 186,797 JPY

EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.