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What are the legal requirements you should comply with when addressing employment issues?Knowledge of labour law is simply essential to the success and sustainability of your business activities in Japan. Complying with legal requirements related to human resources matters will ensure legal certainty for your business activities and for your employees in the workplace and help you make sure basic requirements are met in order to avoid litigation.The webinar is targeted to EU companies seeking to...

Do you want to accelerate the transparency, quality and smoothness of communication with Japanese partners?This webinar on cross-cultural communication will not dwell on the popular assumptions about the cultural differences between Japan and Europe. Rather the aim to approach the matter of divergence from a fresh perspective by probing the differences in the underlying assumptions pertaining to the actual business challenges as experienced by European companies dealing with Japan and Japanese...

Do you want to understand and influence decision-making processes in Japanese organisations?Decision-making processes in Japanese organisations is an area of considerable bafflement to outsiders, but the Japanese approach to decision-making is based on different priorities and concerns, behind which lies clear pragmatic thinking. This webinar will supply an understanding of the underlying assumptions pertaining to decision-making processes in Japanese organisations and tools and tactics for...

Do you want to accelerate the transparency, quality and smoothness of trust and relationship building with Japanese partners?We all know that trust, networking and personal relations are important in Japan, but it is not so much appreciated that these three facets of business life are dramatically more important to Japanese companies. The three words, while superficially translatable into European languages, have meanings and connotations that are highly culture-specific. In this webinar we will...

Do you want to accelerate the transparency, quality and smoothness of strategic planning with Japanese partners?In this webinar, we will discuss strategy and strategic planning between European and Japanese organisations. The popular literature on cross-cultural management focuses on cultural differences up-front at the neglect of the actual business challenges. One such challenge, about which the literature is largely silent, concerns a matter of paramount importance to many European companies...

Is the Japanese leather and footwear market worth the effort for EU companies? Yes in so many ways!Finding new export channels is critical for any business but especially now during the Covid-19 crisis. Japan offers EU companies a real opportunity to find new sales. Japan may be affected as much as many markets, but the lock down has not been as severe and economic functions continue. Japanese consumers also have much, much higher savings levels than many markets so, even in downturn, have more...

To what extent is the AI utilised in Japan’s healthcare industry today?Japan’s government has highlighted Artificial Intelligence as a way to take on various challenges in the society including the healthcare industry. How to reduce increasing healthcare costs and transform the healthcare delivery to provide better outcomes are two major concerns. Major technology companies such as NEC and Fujitsu are utilising AI focusing on new approaches to diagnostics and drug discovery. Several start-ups...

What business opportunities does the Japanese meat market offer to EU SMEs?Today, the domestic production of meat can only meet about half of Japan’s demand and the shortfall is made up of imports. Changing lifestyles have been driving a shift towards more consumption of meat. For many years, the main exporters have been the U.S. and Australia. In recent years, exports from other nations including the EU are growing as a result of conclusion of free trade agreements as well as increasing...

What opportunities does the Japanese Electronics Sector offer to SMEs in EU?In 1957 Sony developed a small handheld transistor radio. This is the start of the Japanese Electronic industry. Other Japanese companies followed, and the Japanese electronics sector proliferated into many new areas. Japan become the largest exporting country of electronics goods to the rest of the world.Lately, countries like Taiwan, South Korea and recently also China has taken a significant market share, especially...

What does the existing structure of Japan’s organic food and beverage market look like, and what are the business opportunities for EU SMEs?A webinar delving into the organic food and beverage market in Japan. We take a look at the overall sector trends, highlight the key domestic and international players, how to effectively communicate the ‘organic’ concept to Japanese consumers, what the target demographic for organic looks like, as well as key promotional events, how to obtain official...

Japan is just beginning a multiple decade effort to transform its economy towards artificial intelligence. But its education sector is way way behind in its ability to provide the large numbers of AI knowledgeable workers that future economy will need.Can your company supply AI education tools, models, software or products to Japans education sector? Japan is about to spend big on AI for the education sector. Every sector of the economy from autonomous driving to the hospital sector will need AI...

What are the legal aspects to consider when selecting the best entry strategy for the Japanese nanomedicine/pharmaceutical market? The Japanese pharmaceutical market is seeing more and more foreign entrants. There are two main ways to enter the market: establishing a direct presence in Japan by setting up your own branch office or a 100% owned subsidiary, or, alternatively, forming marketing alliances including licensing agreements. There are usually many factors that together will determine the...

How can EU SMEs best take advantage of the e-commerce growth during COVID-19 to better position their products for market entry and expansion in Japan? COVID-19 has had a dramatic, potentially long-lasting impact on consumer shopping habits. The e-commerce shift has been described by some as “10 years of growth in 3 months.” In a survey of 100,000 shoppers across markets in Asia (including Japan), 85% say they will continue to purchase items online even after businesses are open and social...

When do I have to pay Consumption Tax when I do business with Japan?"Do I have to pay Consumption Tax?", "How can I get paid consumption tax back?" How to deal with Consumption Tax when doing business with or in Japan is a question that is often asked to JTPP Helpdesk's experts, as Japan's CT system operates rather differently from the EU VAT regime.In this webinar, Tokyo-based tax attorney Mrs. Hiroko Koido will give an outline of the rules and the latest developments regarding Consumption Tax...

We regret to announce that this webinar has been cancelled until further notice. We will do our best to ensure that this webinar will be offered again as part of our webinar series in the future. Thank you for your understanding.

Which consumer groups are the most relevant in the Japanese market, which attitudes to they have and what is their preferred way of consumption?This webinar provides an overview of the current situation on the Japanese consumer market (as of January 2021). It first presents current data on the purchasing power, size and relevance of the Japanese consumer market. The second part of this webinar describes particularities of Japanese consumer behavior and then presents the special characteristics...

Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese snack and beverage market?The aim of this webinar is to present an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and to deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.The webinar includes:An overview of the Japanese convenience...

What business opportunities does the Japanese Smart Farming Technology market offer to European SMEs?The Japanese agricultural sector faces many challenges: a low self-sufficiency rate in agricultural products, limited farmland, and the shrinking number and rising age of farmers (67 years in average). To tackle these problems, the Japanese government actively supports smart farming technologies through new laws and regulations, as well as various research and development projects. Thus, a...

What business opportunities does the Japanese biogas market offer to EU SMEs? What are the main challenges for a successful market entry?The share of Biogas in Japan’s energy mix, especially in comparison to other renewable energies such as solar energy, is still rather small. However, the biogas sector shows a steady and positive development and current policy strategies illustrate the increasing importance of biogas production in Japan.As the Japanese electricity market is now largely...

What business opportunities does the Japanese olive oil market offer to EU SMEs? Japan’s annual domestic production of olive oil is limited at about 45 tonnes (2020). Japan cannot meet the internal demand and imports more than 99% of the domestic consumption. In 2020, Japan imported about 70,000 tonnes. The EU supplies the majority of the imports; 96% of total imports in 2020. The main EU exporters are Spain and Italy that together have a market share of about 94%.The olive oil consumption is...